When you are new to the world of social media marketing its hard to know where to start. There is just so much to learn!
So, to make your life easier, we have compiled some of the best social media marketing articles from top authors across the web.
You can start at the beginning with fundamentals and then work your way through to strategies, tactics and on to channels specific content.
We hope you enjoy our selection.
To get started with social media marketing you should first become familiar with how it all works and what’s involved. The below guides will help you gain a grasp of the fundamental that you can then build upon.
The Moz Social Media Beginners Guide: The ‘Moz’ social media beginners guide provides a high-level overview of the basics of social media marketing and touches on key concepts like social media metrics and ROI, and how to find the right networks, it also provides insights into how to use individual social channels like Facebook, Twitter, LinkedIn and Pinterest to market your business.
Social Media Marketing Made Simple: A Step by Step Guide: In this guide ‘Neil Patel’ deep dives into growth of social media marketing as a whole then breaks-down the different social media channels from a more technical perspective, highlighting platform features and best use practices.
Social Media 101 – Social Media Quick starter: In this quick starter guide from ‘Constant Contact’ you can learn the how to get started with each of the major social media channels, from set-up to some basics for growing your channels.
Once you have an understanding of the basics you can then begin to form a plan of attack and implement a strategy to grow you social media presence and deliver business value in the form of conversions, traffic and brand exposure.
How to Create a Social Media Marketing Strategy: A Beginner’s Guide: In this guide from ‘Shopify’ you will gain a solid understanding of what a social media strategy comprises of. You will learn about setting goals, targeting audience, how to use content, the different channels, and how to use tools to execute your strategy.
How to Create an Extraordinary Social Media Strategy: This is a great article from ‘Buffer’ breaks down how to create a social media strategy in 5 steps. I love how this piece gives great examples of different business goals a company might set and how to plan your social strategy accordingly. No fluff here just actionable insights.
Growing a Social Following from Nothing: In this guide ‘Matthew Barby’ walks you through how to build a social media following from 0 to 5,000 in less than 5 months. This is very high-level content packed full of real world tactics that Matthew has used himself.
Social media tactics help fuel your social media strategy. Without a tool box full of tactics you will find it hard to get your strategy off the ground. In the below articles you will learn tips and tricks to increase engagement, attract followers, convert followers to customers and much more.
Your Social Media Tactics Isn’t Complete Without These 21 Tactics: From finding targeted content to fill your social media calendar to creating customer personas and crafting a brand voice, ‘Neil Patel’ covers some basic but proven tactics that work.
34 Tips and Tactic to Rapidly Grow Your Social Networks: In this post ‘Jeff Bulls’ provides tips and tactics for to grow your individual channels – Facebook, LinkedIn, Twitter, Instagram.
32 Content Tactics to Boost Your Social Media Engagement: Want more likes, shares and comments on the content you post on your social channels then check-out these engagement tactics from ‘CoolerInsights.com’
14 Time-Tested Tactics to Get Tons of Traffic from Social Media: Shares, Likes, Re-tweets and Comments on your social media channels are great but you also need to drive that traffic back to your website. In this post the Puranjay Singh over at ‘Coschedule.com shares tactics that will help you grow your website traffic through social media.
Social media channels are not all the same. What works on one platform does not necessarily work on another. You will need to use different tactics and strategies for each channel.
Facebook Ads – 3 Ways to Boost a Post Like a Pro: Boosting your Facebook posts is an excellent way to gain more reach and exposure. In this post from ‘Kim Garst’ you will learn 3 different methods for boosting Facebook posts.
The Beginners Guide to Facebook Advertising: Facebook is powerful advertising platform and in the beginner’s guide from ‘Oberlo’ you will learn the ins and outs of how to advertise on Facebook to grow your business.
22 Facebook Marketing Tips for Small Businesses on a Budget: In this post Lisa Smith shares 22 tips on the ‘WordStream’ blog to help small businesses on a budget find the right audience and provide content experiences that audience will value.
8 Twitter Bio Ideas to Attract more Followers: Your Twitter bio is super-important for building your presence on Twitter and growing your following. In this ‘Sprout Social’ post you will discover 8 tips for creating a bio that attracts more followers.
Twitter Marketing: The Complete Guide for Business: This is an excellent jump-off from ‘HootSuite’ to get to know the Twitter platforms and how to use it for business. This is foundation level post that you can build the rest of your Twitter learning upon.
26 Twitter Tips for Beginners You’ll Wish You Knew Sooner: These Twitter tips for beginners from Dominique Jackson on the ‘Sprout Social’ blog will have you using Twitter like a marketing pro.
Instagram Marketing the Definitive Guide (2018): ‘Later’ have put together an amazing Instagram Marketing guide that goes in-depth into how to use Instagram platform to market your business. No rock is left uncovered in this awesome piece of content.
How to Market on Instagram: 30 Ideas, Tips and Examples: This post from ‘Wish Pond’ is packed full of actionable marketing tactics and real-life examples to help you grow your business on Instagram
Tops Tips on Instagram Marketing From the Worlds Instagram Experts: In the round-up from ‘Foundr.com,’ Instagram experts share their insights into how the use different strategies for using content, hashtags, apps, the bio and more, to get the most marketing bang from the platform.
If there is an area of social media marketing that is not included in the above topics, let us know and we will add it to the list.
We will also be adding more content here from time to time.
Should you have any questions or insights we would love to hear from you in the comment section below.
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