6 Tips to Help You Grow Your Business on Twitter

Gordon Meagher

If you’re a small to medium business (SMB) or a solopreneur then you need to be on Twitter. It’s a fantastic platform to grow your business and build your online presence.

Of all the social media platforms Twitter is the best for quickly growing an audience. And the bigger your audience the more people who can hear what you have to say.

Having a massive audience of followers helps you:

– Build awareness and touch points for your business

– Generate trust so that you become an authority

– Boost brand engagement

– Develop more evangelists who sell for you

– Attract more influencers who talk up your brand

– Increase lead generation as you drive traffic to your website

– Ramp up conversions and purchases

So, how can you increase the amount of followers and the amount of sales you generate through Twitter? Let’s take a look at some proven methods.

#1 Say Yes to the Right Hashtags

Hashtags are great for visibility and attracting people to your tweet. You could get almost 12x higher engagement with the right hashtag.

So, how do you choose which hashtags are right for your particular brand?

Use Twitter Hashtag search
Join the conversations around trending hashtags
Use tools like Ritetag, and Hashtagify

It takes a while to learn how to capitalize on the right hashtags but eventually you will able to choose the most relevant ones for your business.

When adding hashtags to your tweets don’t go overboard. One or two is perfect anything more seems spam, also more than two hashtags can actually cause engagement to drop by an average of 17 percent.

#2 Use Twitter Cards

Image Source: adparlor

Twitter Cards take a normal text-tweet and turn it into a rich-media experience, adding extra text, videos and images. They help increase follower engagement and they can also help drive traffic to your website.

There are different types of cards:

Summary Cards: Add a title, description, thumbnail image
Summary Card -with Large Images
Photo Card – Display photos only
Gallery Cards – Displays four images
App Cards – Enable people to directly download mobile apps
Player Cards – For displaying video, audio or other media
Product Cards – Displays product info – a must for ecom sites
Lead Generation Cards – Help generate leads for products & services
Website Cards – Help drive traffic to your website
To leverage the power of Twitter Cards you will need to add a few lines of code to your website. If you use WordPress there is a plugin that you can use.

To learn more about Twitter Cards and how to set them-up checkout this article on Forbes

#3 Monitor Twitter for Your Keywords

Image Source: Writemysite.co.uk

Getting your business front-and-center by taking advantage of the keywords people search for is a great way to increase your Twitter following and grow your business on the platform.

For example, let’s say you run a pizza parlor and want to identify people looking for a great pizza joint in your town. They might search with keywords or phrases like “best pizza” or “pizza recommendations” for your town or zip code.

By using Twitter tools, you’ll be notified of geo-searches by potential customers using your keywords.

Then, you can launch a conversation. Promote your awesome veggie pizza to the vegetarian, or offer a first-time visitor discount to that new family in your community.

Let’s say you saw the pizza depicted above on Buzzfeed that pokes fun at dating. Why not retweet it and offer a free second pizza pie for recently-engaged couples who stop by?

Tools like Hootsuite and TweetDeck let users set up advanced search streams so any mention of a keyword or phrase is highlighted.

Don’t forget: the more engagement the better and Twitter’s algorithm rewards such interactions.

#4 Manage Contacts with Twitter Lists

Image Source: Pcmag.com

As you follow more people, you might want a way to steer clear of the news, celebrity posts, and updates from high school friends that are clogging up your feed. They can become big distractions.

However, you don’t want to miss important tweets, either.

To the rescue: Twitter lists.

You can create a Twitter list of important contacts: For example, you might develop a curated list of influencers, business journalists, bloggers, and industry people. It could also include your top customers and even competitors.

You can choose to make the list private so the people on it aren’t notified or you can keep it public and hope they’ll see you’re following them. Then you can view your list timeline rather than your overall (and overwhelming) Twitter feed.

You can use a tool like TweetDeck to filter and read only the tweets from your lists.

In addition to those automation tools, you can use IFTTT or Zapier to automatically build Twitter lists. For example, you might program IFTTT to build a list of users that hashtag #techstartup or #womensshoes if you’re looking to target users who might tweet about those topics.

#5 Add Video to Tweets

Consistent with the other social media platforms, video is the top performing post type on Twitter. We know, based on research, that people are watching 90 percent of the Twitter videos from mobile devices.

We also know that shorter videos, those 30 seconds or less perform best.

What kind of videos should you make?

You can create videos that entertain, educate, advertise, give testimonials, tease, inspire, relate to trends, or recent news.

Videos can show your good work in the communities, and highlight you as a good neighbor.

You can even base a whole campaign about tweeting for a cause. There are so many options. Check out the example below of Home Depot sharing their volunteering efforts during hurricane recovery.

Incorporating video into your Twitter marketing will really help you 10x your audience reach.

#6 Track with Twitter Analytics

Twitter Analytics and other analytics tools allow you to view the number of views and how much engagement each of your tweets generated.

Take time to assess this information in detail. Draw conclusions and make improvements to your efforts.

You can access your Twitter analytics on the Twitter Report Card, located on the homepage of a Twitter business profile when you sign in on desktop.

Learn more about Twitter analytics here. If you’re using Twitter ads, the performance of those will be displayed as well.

By learning what your audience is responding best to, you can tweet more of what they want.

Final Thoughts

Twitter is an awesome and there are many business advantages and benefits to using it. If, you are not already then there is no time like today to start.

If you employ the strategies outlines in this post, you’re destined for new leads, increased brand exposure, and increased revenue!

If you have any questions or other Twitter tips please feel free to chime in below in the comment section.

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September 27, 2018December 25, 2018

The 6 Types of Content You Need for Social Media

You already know you’ll need to bring in a ton of excellent content to post across your social media channels regularly. People turn to social media to be educated and entertained.

How do you begin? What is most effective in generating engagement? What are the best ways to find the good stuff, the content that your audience will love?

Learn how to find and post social media content so your startup or small business takes off.

The 6 types of content we’ll discuss:

Curated Content
Infographics
User Generated Content (UGC)
Ebooks & guides
Videos
Live Videos

Content Curation

Thankfully, you don’t have to create all this content yourself. You can select fresh content from other sites. Choose content that will most resonate with your customers and brand. Items to include: relevant blog posts, news stories, quotes, videos, GIFS and articles.

Tip: Don’t neglect to share your own blog posts on social channels—even the older, popular ones!

After analyzing more than 150,000 social media posts, research has shown the sweet spot or optimal balance is for a business to use 60 percent content curation and 40 percent of their own original content creation.

Benefits of Content Curation:

– Increases brand awareness through a steady stream of quality content

– Builds your credibility as a thought leader

– Your readers learn of other industry voices

Content curation tools:

These are popular tools – with no expensive subscription fees or complicated dashboards to stress you out.

Pocket is a read-it-later app that helps you “pocket” or stack your favorite content in one place to share later. Find a great piece of content, click the Pocket plug-in button and the content is stored in your account. You can group articles with tags, and use the site’s search function to find articles, too. Pocket also tweets @PocketHits, the most-saved articles on their platform—great for Twitter users.

Scoop.it! makes finding relevant articles simple and has a Pinterest-like interface. Scoop.it provides you with recommendations for articles in your category. You can also see content that others shared on various platforms. The free version of their software allows you to monitor a single topic and use the content generated on two social media accounts. One photography startup using Scoop.it boosted its traffic through content by 120 percent in 6 months, according to their case study.

Feedly is akin to a powerful RSS Feed. Create your account and add a few of your favorite sources to Feedly. It allows you to sort by category so you can segment the aggregated content. Find a Feedly tutorial here.

Infographics

Based on research, infographics are one of the post formats that result in the most shares. With their focus on graphics and images, they educate in an accessible way.

Use infographics to translate complex concepts into I-get-it moments for your customers.

Learn which industries’ infographics do best on each social media platform below:

Image Source: siegemedia

Do infographics really have that big of an effect?

Revive Social took their already-published blog post about the best times to post on social media. It barely attracted shares:

Then, they created an infographic from the data which resulted in 15 times as many shares as the original post:

To add infographics to your content mix you can either curate or you can hire a graphic artist to create one. Of course, you can also do it yourself using a tool like Canva.

Canva offers an easy drag-and-drop creator to help you make your own infographics. You can even repurpose them for presentations, landing pages, reports, etc.

Be sure you design a logo that works for your business and incorporate it as part of your infographic.

User-Generated Content (UGC)

Posting user-generated content demonstrates that you care about your audience. At the same time, your prospects, who are new to your business, become reassured that you are worth choosing over your competition.

Making the most of UGS is a genuine and organic way to increase engagement. Customers who have great experiences with your brand want to share that with peers. Let them!

Research shows people trust one another over brands and not by a small margin, either. According to Adweek, Millennials Trust User-Generated Content 50% More Than Traditional Media .

As a result, user-generated content often gets more engagement on social media than your traditional and promotional posts. It also ramps up engagement so that people are sharing video content and stories about your brand on Facebook, Twitter & Instagram.

Brands like GoPro have hit home runs marketing their content this way.

FedEx selected a UGC image of a FedEx truck in Times Square during a snowstorm for sharing. They reported that it was one of their highest performing posts ever on Instagram.

Companies have found that they can turn customers into advocates through this persuasive form of content. Often, strong communities will then form behind your business.

How a small business or startup can begin using UGC:

Ask for photos from your satisfied customers. If your business is a fashion boutique, for example, request photos of customers wearing your clothing.
Request that happy clients post video testimonials about your company.
Ask for action videos of your customers and followers using or setting up your product.
You can even have a contest to ignite interest.

Ebooks & Guides

Promote your biz by offering free eBooks or guides across your social media channels. These are content freebies that you create.

Once your targeted customers click on a link, they get the download of the content. You get their email information so you can bulk up your list and sell to them down the road.

As with all forms of content posted on social media, offer eye-catching visuals and powerful CTA’s to get the best results.

Ebooks and guides are a no-brainer for posting. You can easily repackage information that you already have and collect it into a book or guide. Plus, posting e-books and guides on social sites can help you generate leads.

Video

There’s no avoiding it – you must create video content. Customers are demanding it and video broadens your reach and connects you with your audience.

According to Cisco, IP video traffic will be 82 percent of all consumer Internet traffic globally by 2021, up from 73 percent in 2016.

The Most Viral Facebook Posts: In 2017, on Facebook, 17 out of the top 20 posts were videos. The most popular topics were:

Practical hacks (5 of the top 10 posts were practical tips)
Awesome and inspiring content
Food and recipes (5 of the top 25 posts were food posts)
Cute animals
Music videos

Practical Hacks:

This Facebook video of practical everyday hacks was the top Facebook post of all. It had over 400m views and was shared over 12m times. It also had over 3m likes and reactions and 186,000 comments.

How can you incorporate video into your social media?

You don’t need to hire a huge production team, but you do need to start using video content, especially if you’re on Facebook. Need guidance on how to begin?

Create pre-recorded videos of:

A product demonstration
A whiteboard instructional video
15-second testimonials from your customers and evangelists
15-30 second videos from your CEO about your company, mission, and vision
15-30 second behind-the-scene videos to show your brand personality
15-30 second thank you and follow-up videos from your team to customers

Do live stream video:

More companies are streaming live video on Facebook and YouTube than other channels. Yet, live broadcasting via video can help you at the top and bottom of the marketing funnel. According to Jeff Bullas, who educates entrepreneurs on how to grow their business in a digital world, live video is a game changer.

The benefits of using live video are:

Viewers remember video content better than other types of content.
They find live streaming exciting compared to other content.
Your customers feel closer to you because they can interact with you in real-time. This leads to a heightened sense of trust and loyalty.

Over 70% of marketers say that video performs better than other content for increasing conversions.

How to use live video:

Create a global event and connect with your audience virtually on Facebook, YouTube, and Instagram.
Live stream content and afterward repost on different social channels.
After Facebook Live broadcasts, you can embed recordings outside of this particular platform.
Use Facebook Live or Twitter to broadcast from industry events.
Use Google Hangouts or Skype as a way to thank customers.

Now It's Your Turn

Content fuels social media and it’s important to use a good mix of user-generated content, downloadable content, images, video, and promotional posts to drive your social media strategy and keep your audience engaged.

We would love to hear your thoughts in the comment section below.

What kinds of content have you used for social media channels? Which were most successful for you?

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August 6, 2018September 27, 2018

How To Create An Affective Social Media Marketing Strategy

How to Create an Effective Social Media Marketing Strategy

There is no denying that you need to be using Social Media Marketing as part of your overall marketing strategy.

In today’s world, social media is part and parcel of our daily lives with most people tuning in, turning on and connecting to one social platform or another.

With billions of people using social media, you would be crazy not be using it to build your online presence.

However, there is more to social media marketing than just creating profiles on different platforms and posting content. To get results you need a strategy, and in this post, we will break down the various elements of that strategy so you can start building yours.

Let’s get started

1. Know Your Audience

An effective social media strategy starts with knowing your audience. If you don’t know who that audience is then you can’t deliver content and messages that resonate with them.

While, social media platforms provide a lot of analytical data on your audience – age, gender, income etc., this data will only get you so far.

To truly know your audience you have to understand what makes them tick, what they love, what they hate, their values and aspirations.

Tailor Social Tweet

To this end you should create personas (composites of your ideal customers) – these composites should be alive, give them names, and fill in the blank of who they are.

2. Have Clear Business Goals

Your social media strategy starts with defining measurable business goals that your social activity will deliver. These goals can be driving brand awareness, increasing traffic to your website, gaining more leads etc.

Without clear, measurable, smart goals your social media marketing will be rudderless and a waste of your time and money.

Your goals should be documented on a spreadsheet, a notebook, or a company file. Statistics indicate that people with written goals are 30 times more successful than those who have no goals, and those with goals in their heads are 10 times more successful than those who have no goals.

3. Go Where Your Audience Hang-Out

There are a lot of different social media channels – Facebook, Snapchat, Instagram, Twitter, Linkedin etc – but depending on who your audience is, only some of these channels might be relevant.

For example, if your audience is older then maybe Snapchat, who according to the Pew Research center, 78% of the users are aged between 18 to 24.

To get the best ROI from your social strategy only focus on those channels where the bulk of your audience hang-out.

Facebook is one of the primary social channels it will fit most social strategies then after that, you can focus on other relevant channels for your audience.

4. Track the Right Metrics

To effectively measure the impact of your social media activity and how it delivers on business goals you have to track the right metrics.

While Like, Hearts, Retweets, Shares etc, are nice they mean nothing if they are not delivering business value. Without, business value they are merely vanity metrics.

The most important metrics are those that push people into your conversion funnel they include traffic to your website, sign-ups to your email list, and of course sales.

5. Create a Content Strategy

Content fuels social media and part of developing a social media strategy is understanding the different types of content that are suited to each social channel.

For example, Instagram is visual, Facebook is more of a mix bag of content types, LinkedIn is more information written content.

As well as posting the right type of content for each channel the content you publish should be created to resonate with your audience personas, and also the business goals that you are trying to achieve.

Another element of your content strategy is publishing frequency which is usually daily, and often multiple times a day.

To help manage their posting schedule many businesses use social media tools like Tailor Social to manage their presence on different platforms.

6. Measure, Analyse, Tweak

The success of your social media marketing efforts comes down to how you measure and analyse the impact of your activities.

If you have established metrics for tracking results then you should be clearly able to measure how the various posts you publish perform and contribute to the business goals you want to achieve through social media.

All platforms will provide analytics data that tell a story of how your posts perform if you use management tools these often provide further analytics insights – combine these with your website analytics to get a full picture.

Your job is to understand what worked and why. If some posts performed well and others don’t look for commonalities and patterns, and then tweak future posts accordingly.

Now it’s Your Turn….

Social media has the power to deliver amazing results but only when done properly, with intention and a plan.

And now that you know the elements that make-up a social media marketing strategy it’s time to build your own.

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August 2, 2018November 8, 2018

Start Learning Social Media Marketing

When you are new to the world of social media marketing its hard to know where to start. There is just so much to learn!

So, to make your life easier, we have compiled some of the best social media marketing articles from top authors across the web.

You can start at the beginning with fundamentals and then work your way through to strategies, tactics and on to channels specific content.

We hope you enjoy our selection.

Social Media Fundamentals

To get started with social media marketing you should first become familiar with how it all works and what’s involved. The below guides will help you gain a grasp of the fundamental that you can then build upon.

The Moz Social Media Beginners Guide: The ‘Moz’ social media beginners guide provides a high-level overview of the basics of social media marketing and touches on key concepts like social media metrics and ROI, and how to find the right networks, it also provides insights into how to use individual social channels like Facebook, Twitter, LinkedIn and Pinterest to market your business.

Social Media Marketing Made Simple: A Step by Step Guide: In this guide ‘Neil Patel’ deep dives into growth of social media marketing as a whole then breaks-down the different social media channels from a more technical perspective, highlighting platform features and best use practices.

Social Media 101 – Social Media Quick starter: In this quick starter guide from ‘Constant Contact’ you can learn the how to get started with each of the major social media channels, from set-up to some basics for growing your channels.

Social Media Strategy

Once you have an understanding of the basics you can then begin to form a plan of attack and implement a strategy to grow you social media presence and deliver business value in the form of conversions, traffic and brand exposure.

How to Create a Social Media Marketing Strategy: A Beginner’s Guide: In this guide from ‘Shopify’ you will gain a solid understanding of what a social media strategy comprises of. You will learn about setting goals, targeting audience, how to use content, the different channels, and how to use tools to execute your strategy.

How to Create an Extraordinary Social Media Strategy: This is a great article from ‘Buffer’ breaks down how to create a social media strategy in 5 steps. I love how this piece gives great examples of different business goals a company might set and how to plan your social strategy accordingly. No fluff here just actionable insights.

Growing a Social Following from Nothing: In this guide ‘Matthew Barby’ walks you through how to build a social media following from 0 to 5,000 in less than 5 months. This is very high-level content packed full of real world tactics that Matthew has used himself.

Social Media Tactics

Social media tactics help fuel your social media strategy. Without a tool box full of tactics you will find it hard to get your strategy off the ground. In the below articles you will learn tips and tricks to increase engagement, attract followers, convert followers to customers and much more.

Your Social Media Tactics Isn’t Complete Without These 21 Tactics: From finding targeted content to fill your social media calendar to creating customer personas and crafting a brand voice, ‘Neil Patel’ covers some basic but proven tactics that work.

34 Tips and Tactic to Rapidly Grow Your Social Networks: In this post ‘Jeff Bulls’ provides tips and tactics for to grow your individual channels – Facebook, LinkedIn, Twitter, Instagram.

32 Content Tactics to Boost Your Social Media Engagement: Want more likes, shares and comments on the content you post on your social channels then check-out these engagement tactics from ‘CoolerInsights.com’

14 Time-Tested Tactics to Get Tons of Traffic from Social Media: Shares, Likes, Re-tweets and Comments on your social media channels are great but you also need to drive that traffic back to your website. In this post the Puranjay Singh over at ‘Coschedule.com shares tactics that will help you grow your website traffic through social media.

Social Media Per Channel

Social media channels are not all the same. What works on one platform does not necessarily work on another. You will need to use different tactics and strategies for each channel.

Facebook

Facebook Ads – 3 Ways to Boost a Post Like a Pro: Boosting your Facebook posts is an excellent way to gain more reach and exposure. In this post from ‘Kim Garst’ you will learn 3 different methods for boosting Facebook posts.

The Beginners Guide to Facebook Advertising: Facebook is powerful advertising platform and in the beginner’s guide from ‘Oberlo’ you will learn the ins and outs of how to advertise on Facebook to grow your business.

22 Facebook Marketing Tips for Small Businesses on a Budget: In this post Lisa Smith shares 22 tips on the ‘WordStream’ blog to help small businesses on a budget find the right audience and provide content experiences that audience will value.

Twitter

8 Twitter Bio Ideas to Attract more Followers: Your Twitter bio is super-important for building your presence on Twitter and growing your following. In this ‘Sprout Social’ post you will discover 8 tips for creating a bio that attracts more followers.

Twitter Marketing: The Complete Guide for Business: This is an excellent jump-off from ‘HootSuite’ to get to know the Twitter platforms and how to use it for business. This is foundation level post that you can build the rest of your Twitter learning upon.

26 Twitter Tips for Beginners You’ll Wish You Knew Sooner: These Twitter tips for beginners from Dominique Jackson on the ‘Sprout Social’ blog will have you using Twitter like a marketing pro.

Instagram

Instagram Marketing the Definitive Guide (2018): ‘Later’ have put together an amazing Instagram Marketing guide that goes in-depth into how to use Instagram platform to market your business. No rock is left uncovered in this awesome piece of content.

How to Market on Instagram: 30 Ideas, Tips and Examples: This post from ‘Wish Pond’ is packed full of actionable marketing tactics and real-life examples to help you grow your business on Instagram

Tops Tips on Instagram Marketing From the Worlds Instagram Experts: In the round-up from ‘Foundr.com,’ Instagram experts share their insights into how the use different strategies for using content, hashtags, apps, the bio and more, to get the most marketing bang from the platform.

Something Missing. Let Us Know…

If there is an area of social media marketing that is not included in the above topics, let us know and we will add it to the list.

We will also be adding more content here from time to time.

Should you have any questions or insights we would love to hear from you in the comment section below.

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Simply Start Your Trial Now to explore all Tailor Social features for free.

July 26, 2018October 18, 2018

25 Social Media Management Tips for Business

25 Social Media Marketing Tips

In 2019, there’s going to be around 3 billion people active on social media – 2X what it was just 5 years ago. Which makes social media the world’s greatest marketing and advertising opportunity with over a quarter of the world’s population is active on one or more platforms.

In this post, we’re going to share the top 25 tips you need to get started making the most of your social media marketing efforts.

1. Understand What Makes Content "Quality"

The only thing that qualifies content as quality is your customers and followers’ reactions. This means that when you’re posting something on a social channel, you should be looking at it through the lens of your customer.

To make sure what you’re posting is quality, ask yourself:

How does this help my followers? If it doesn’t help them in some way, it’s not quality content.
Is this relevant to my followers? If it’s not relevant to their lives, it’s not quality content.
Does this speak too much about my product or service? Limit the posts about your product or service to about 20%, or 1 in 5.

Quality first! Your content should always engage or teach something new to your audience – whether you’re sharing something you’ve written, a photo you’ve taken, or something someone else posted that you want to share.

2. Automate Everything (without sacrificing quality)

Several scheduling tools allow users to schedule posts in advance to all of their social networks. This can really make life easier – I can spend about 20 minutes scheduling a week’s worth of content.

You can’t automate everything – as you’ll need to engage with followers, respond to current events, etc. organically and without scheduling.

Here’s a few tips to get you started:

– Take advantage of a free trial or version of Tailor Social

– Schedule your quality content into the tool ahead of time.

– Respond to current events, industry news, etc. as it comes and on a one-off basis.

– Save your highest performing posts and share them again in the future.

3. You Can't Improve What You Don't Measure

Another great thing about automation tools like Tailor Social, Sprout Social and Buffer is that you can analyze data from all of your channels in one place.

This will help you determine:

– Which channels are most effective for your brand

– What time of day and what day(s) of the week is the best time/day to post

– What types of content your audience prefers

To get the most out of social media, you need to use analytics and determine the answers to the above bullets. Spend your time on the channels where your customers are active. Post more of the things they like.

4. Become a Better Writer

If you want to create more engaging social posts, you should improve your writing skills. There are two extremely efficient ways you can improve your writing: read more and write more.

The more you write social posts, and the more you pay attention to what your users like, the better your writing will get. Here are a few quick reads that will improve your writing chops immensely:

Everybody Writes, Ann Hadley

Read Me: 10 Lessons on Writing Great Copy, Roger Horberry, and Gyles Lingwood

Words That Sell, Richard Bayan

5. Become a Photographer

Saying that images are huge in content these days is a huge understatement. Social media is driven by images, and while you can use stock photos and make images using platforms like Canva, nothing beats real-life, unique photographs.

Here are a few tips to get you started on your path to taking better pics:

Get familiar with this simple rule of thirds.
Use a smartphone with a good camera.
If you have the money – hire a professional photographer.

Using original photographs on your social posts will take your branding to the next level and help you increase engagement which will ultimately help you convert viewers to followers and prospects to customers.

6. Set Realistic Goals

Goals are vital to social media success. Not all goals are created equal though – your goal needs to be high enough to make a difference in your company’s bottom line, but not too high that it’d be nearly impossible to achieve.

Here’s how to set a realistic goal:

Look through your data and find the top 3 performing posts.
Write down the total number of engagement, likes, comments, and new followers those posts generated.
Aim to get that amount of engagement/followers with each new post. Optimize your older posts to be more like the top-performers.

7. Be Active Where it Makes Sense

If you’re a B2B company that sells something super techy to engineers at Fortune 500 companies – then you probably don’t need to waste your time on Snapchat. Sure, you could maybe get a bit of engagement, but it wouldn’t be worth the time spent there. Instead, you’d focus on LinkedIn, Twitter, or wherever your engineering audience is most active.

To determine which channels work best for you plug all your social channels into a social media automation tool then use the analytics reports of the tool to see which channels give you the most engagement.

Once you know which are your strongest channels, focus your energies on them.

8. Recycle and Reuse Your Top Performing Posts

Recycling posts is a great way to increase engagement. If your users went bananas for your last social media post (whatever it was), then recycle that post – add it to your automation tool and use it a few more times.

Here are tips for recycling posts:

Use analytics to determine top performing posts in each social channel
Reschedule top-performing posts (you don’t have to change anything about them, just reshare. OR, you could make minor changes like changing the text that goes with a photo or before a blog link, etc.).
Encourage the actions that your users take most often

Example: If followers love to reshare your blog links, then encourage that action in the text that goes with your link. You might say something like,

“Here’s the latest from our blog – X Reasons to Brand Your Small Business – please reshare!!”

9. Engage your Followers

You can’t leave your loyal fans hanging. People love reciprocation and TLC, and you need to show some love. Spend some time going through your users’ profiles, like their posts/pics, respond to their comments on your posts, etc.

10. Understand How Your Posts Affect SEO

Search Engine Optimization (SEO), refers to the position or rank of one of your web pages. When a user searches a specific keyword in Google or another search engine, pages that contain the most value rank higher. Search engine algorithms determine that value.

Does sharing your posts on social media affect SEO directly? Most folks say that Google’s algorithms aren’t programmed so that social shares directly affect SEO.

BUT, the more shares your posts receive, the more likely it is that others will link your post in their own website – and that DOES impact your rankings in a very positive way. When another web page links to your post – it increases the value of your page (this is called a backlink).

So, aim to have all your blog posts shared as much as possible via social media channels because the more eyes that land on your content, the higher the chances of getting a backlink.

11. Answer Questions and Offer Support

Social media is a major player in the customer support/customer success space these days. There are even tools that organize inbox messages from customers.

Offering help, publicly apologizing when you screw up, and sharing FAQs is a great way to strengthen brand loyalty and increase customer happiness.

Some companies prefer to have a separate customer support profile – like how eBay and PayPal have @askebay and @askpaypal twitter accounts just for customer support.

12. Direct Traffic to a Landing Page or Website

Use your new follower base to drive traffic to your website. This will improve your search rankings and on-site conversions.

For example, let’s say you post a picture of your product on Instagram – a millennial women wearing your product (for example, shoes). You’d be smart to link that pic back to a purchase page on your website.

That way, a user can click on the Instagram link, then add the shoes to their cart on your website.

13. Use Paid Ads

Paid ads can help you increase your followers quickly, and can also help you increase web conversions dramatically.

Successful paid ad campaigns on social media accounts depend on putting your ads in front of a well-defined audience.

Most social media platforms allow you to fine-tune your audience manually, or you can use a piece of code that gets embedded into your website which tracks users and displays your ads to the folks who’ve already expressed interest in your product through visiting your site.

14. Hold Paid Contests

Contests are a great way to drive engagement, increase followers, and celebrate your customers!

There are typically two ways of holding a contest on social media:

A landing page – A landing page contest drives conversions and email signups. You make posts about a prize in exchange for information. You’d create a series of posts about the prize and link those posts to a landing page. Your users sign up by providing email/name, or whatever information you choose to collect on that landing page – and there entered into your contest.

Like this one:

Hashtag – A hashtag contest drives followers and engagement. The way it works is that you select a branded hashtag and ask followers to enter your contest by adding your branded hashtag to their posts.

Example: Let’s say you want users to Instagram themselves wearing your company’s shoe brand, and if they hashtag that photo with #yourbrandshoes, then they enter to win a $200 gift card.

15. Give Your Users a Way to Practice Kindness

There are lots of brands out there driving engagement by encouraging their followers to share their ideas with the company and other users. This is a great way to improve brand loyalty.

It works similar to contests, wherein you’re encouraging action in exchange for something.

Maybe you’re doing a charity drive, donating to a different charity each month. You tell users that if they use a certain hashtag, like #yourcompanycharitydrive, then you’ll donate $1 to the charity you’re helping that month.

16. Work with Influencers

Influencers are social media pros who have a ton of followers. There are many ways that your company can take advantage of an influencer’s follower base.

First, you’d want to make sure you’re aiming for an influencer that works within your industry/niche. You may not want a sportswear model if you’re selling handmade quilts.

To find influencers, search keywords for your industry. Example: If you’re selling a new toy for babies, you could search #mom hashtag and research which profiles under that tag have the most followers.

17. Give Followers an Inside Look into Your Company

Your audience will appreciate a look behind the curtain now and then. This is why companies share info about their employees or what’s happening in their office.

Check out this example of Google posting about their participation in this year’s Pride festivities:

To create posts similar to this, ask yourself these questions:

– What’s it like to work where you work?

– How do you interact with your local community?

Give users a behind the scenes look.

18. Create an Email list or Channel for Your Super Fans

Have a curation team channel. This can either be an email chain or a Slack channel, etc.

Here’s how to set up your sharer channel:

Find your superfans/advocates – these can be coworkers that always share your social content, customers, or other contacts.
Create a closed group for these folks. Keep them separate – don’t have the same group for customers as you have for other contacts and network connections.
Let the folks know what the group is for – tell them you’d like to have everyone in the group help share social content.

19. Know Your Goals, Strategies, and Tactics

A goal is usually monetary in business: Sell 100 new pairs of shoes each month, which is worth $4000.

Strategies are the big plans for getting to that goal: Gain 100,000 followers so we can sell 100 new pairs of shoes each month.

Tactics are the actions you’ll take to make that strategy happen. We’ll hit that 100,000 follower mark by doing these things:

– Promote tennis shoes with athletic influencer John Doe

– Build an email list of blog subscribers through social campaigns

– Hold a hashtag giveaway contest for #ourshoesbrand

20. Use Content Curation

Social media marketing requires lots of content but it’s difficult to have a consistent flow of your own original content, that’s why you should use content curation.

Content curation is when you publish other people content on your social platforms – posts, videos, infographics etc. And it’s a great way to position yourself as a thought leader in your niche and industry.

You can use tools like Feedly or Pocket to collect RSS feeds from your favorite publications which you can then share to your social profiles.

When sharing curated content make sure its of high quality and from trusted sources.

21. Keep Your Company Mission in the Mix

90% of millennials prefer a brand with a cause. Show followers that you’re an advocate for a cause. People love connecting with your mission and why. If you don’t have a mission or a why check out this post to learn how to find it.

22. Reward Your Loyal Fans

There are fans, and then there are superfans. You need to pay particular attention to your superfans. If you’re a product company, your superfans are the ones who are in love with your stuff – they give you shoutouts on social networks, they share selfies wearing your stuff, etc.

If you’re a service business, your superfans are your retainer clients or the ones that keep coming back for more of your work.

Here are some ways you can make these folks love you even more:

Celebrate them in posts – share their latest pic they took of themselves wearing your product
Start a Slack channel or private social group for your most loyal customers
Give them swag! I just bought a Citizen bike, I love the brand, and I love that they also sent me a pair of branded socks.

23. Fail as Much as Possible

Only those who dare to fail greatly can ever achieve greatly – Robert Kennedy

This is excellent business advice in general, but you’re not going to be a social media maven overnight. It takes time, effort, testing, and consistency:

– Be consistent, even if you only got ten followers in a week

– Focus on what you can improve, not what you did wrong

– Stick to your goals like glue

24. Use Tracking Pixels to Gain Audience Insights

Tracking pixels are snippet of code (usually Java script) that you place on your websites. All the major social media platforms have these pixels.

Once you place a tracking pixel on your website you can then measure the actions and behaviours of visitors to your site from each of your social channels. This allows you to gain insights to optimize your marketing efforts.

Tracking pixels also allow you to build audience profiles that you can use for advertising to reach more of people that share similarities with your ideal customers.

25. Get in Front of the Camera

Video is huge on social media and you shouldn’t be afraid to get in front of the camera and speak directly with your audience, let them see the face or faces behind your company.

You can use video to repurpose blog posts and other content, you can also use it for advertising and promotions or just to send a quick message to your followers.

The videos you create don’t have to Hollywood blockbuster quality. You can create a decent quality video on your phone or you can splash out (it’s not too expensive) on dedicated video camera.

Over To You

There are a million ways for your brand to build a following on social media. Whether organic or paid, you can use social media to help hit your revenue goals.

Focus on testing and optimizing, and be patient while your follower base grows. It won’t happen overnight, and you can’t be put off by failure if you’re going to succeed.

What are your best tips for social media management?

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July 19, 2018November 14, 2018

12 Best Social Media Management Tools

There is a world of social media tools available today. Some, are created for enterprise businesses and others for small businesses. Some are multi-purpose and others have a singular purpose, designed for specific platforms.

With so much choice (and functionality) it’s hard to know where to start, and which tools are right for your business.

But, don’t worry, in this post, we break down 12 of the most popular social media platforms and highlight the businesses and purposes they are best suited for.

So, if you’re ready let’s get started.

1. Tailor Social

The first tool on our list is our own Tailor Social. And although the new kid on the block, Tailor Social is packed with experience and provides everything you need to manage and grow your business on social media.

Tailor Social is the complete social media marketing tool. Ideal for solopreneurs and small to medium-sized businesses.

You can schedule your posts and have them automatically posted to the major social platforms. You can also design beautiful social posts for more engaging images.

In addition to scheduling and designing posts, Tailor Social has a powerful content discovery engine that finds content related to your audience and industry; you can then quickly add this content to your schedule.

Tailor social also takes the guesswork out of your social strategy by providing actionable analytics that let you know what content your audience is engaging with, allowing you to do more of what works.

To take Tailor Social for a test drive, you can sign-up for a no strings 7-day trial.

2. Agora Pulse

Agora Pulse is a comprehensive social media management platform which allows you to enjoy full reporting, scheduling, and response functionality. Among its many benefits are affordable Facebook contest apps, and effective competitor analysis.

Agora Pulse is available with a 15-day free trial, and pricing begins at $49 and runs $299 per month on the top end. This social media management tool is used by 11,000+ customers, particularly SMEs.

Agora Pulse is ideal for agencies and teams, and it fully supports multiple networks including YouTube, G +, LinkedIn, Instagram, Twitter, and Facebook. The top features include publishing, engaging, listening, reporting, and collaborating with customers.

As a one-stop solution for all social media management functions, Agora Pulse has stellar metrics to track the power of your social media content.

3. Everypost

Everypost is an effective solution for social media publishing. This content duration wunderkind allows you to generate content from 1 place. You can pull audio-visual content from multiple sources including RSS feeds, YouTube, Flickr, Instagram, and others, and instantly publish on multiple platforms.

Everypost allows for instant customization based on your audience. This allows for unique content to be created before cross-posting begins.

As with other powerful social media more management tools, you can collaborate with your team wherever they are in the world, schedule posts, publish posts, and streamline the workflow.

Everypost pricing is available in monthly or yearly installments, and it’s ideal for nonprofits and educational institutions too. The personal plan is free, and it connects you to 1 channel, and there are other plans ranging in price from $9.99 per month upwards of $99.99 per month where you can enjoy 120 connected channels with 12 group management options, and up to 25 team members collaborating.

Among others, users get to enjoy social analytics, unlimited content duration, and more. This service is ideal for personal and business purposes.

4. Hootsuite

Hootsuite has been around for many years, and it has established itself as one of the front-runners in social media management. It’s ideal if you’re looking to schedule posts across multiple social media channels and have them automatically post at pre-set times and dates.

Hootsuite is one of the most useful ways of creating a well-oiled social media machine across multiple channels with full collaborative features, team management, permissions, scheduling, reporting and the like.

There are many benefits to using this social media management function, including scheduling up to 30 posts, 3 social profiles in one place, and the ability to generate lots of leads with a variety of social contexts.

You can schedule hundreds of social media post simultaneously, irrespective of where they’re going to be posted. By managing your social content this way, you don’t need to log in and out of different social media channels to post. Everything is managed from one place and you can even track and prove the social return on investment (ROI).

5. Social Pilot

Social media professionals and ad agencies looking for a powerful scheduling tool and social media marketing tool will love Social Pilot.

Users report favorably about the analytics and scheduling elements in Social Pilot, and thanks to an effective client management feature, it is a useful tool for marketing agencies with scores of clients.

The value in this social media management tool is its ability to provide suggested content that is relevant to your market. The content calendar in this social media tool allows for scheduling and editing with drag-and-drop functionality.

Social Pilot is best suited to add agencies and large teams, and this resource is already used by 85,000+ social media marketing professionals around the world. Among its best features are its white label PDF reports, powerful analytics, collaborative elements, client management features, curated content, and more.

Individual plans run approximately $8.33 per month, professional plans $20 per month, and team options start at $33.33 per month, rising to $66.66 per month for agencies.

6. Friends and Me

Friends+Me is a great social media management tool for scheduling your content. Since you don’t have to publish posts immediately, you can choose when will be the best time to have them published. When you post at the right time, you can engage your customers far more effectively.

Friends+Me is ideal for Pinterest, Twitter, G +, LinkedIn, Facebook, and tumbler. By collecting content and creating content, businesses can increase their reach with their customers in a well-organized way.

Friends+Me has many SEO benefits, making it the preferred solution for increasing your brand’s online visibility. Other features include cross-promotion workflow on multiple social media networks.

As far as pricing goes, it is free for individuals, and you can schedule 5 posts per individual account with an additional team member available. The individual plan runs $7.50 per month, while small businesses can expect to pay $24.17 per month, medium-sized businesses $49.17 per month, and large businesses $215.84 per month.

7. Buffer

Another powerful social media management system is buffer. It allows you to manage all of your social media accounts on one dashboard. You can schedule your posts on G +, Pinterest, LinkedIn, Twitter, Instagram, or Facebook, among others.

The management functionality of this system is awesome. You can install browser extensions, for Android or iOS, and the analytics allow you to track customer interaction and engagement with your posts. Plus, you can also see daily impressions on posts and collaborate with teammates at your leisure.

To date, some 8,000+ business customers now use buffer for their social media management initiatives. Buffer allows for automatic posting according to your chosen schedule, with single images. It also allows you to set reminders about image posts and videos. Full mobile functionality on Android and iOS makes it easy for you to instantly share posts to social media, while you’re on the go.

There are free plans and professional plans available.

The individual plan is free and allows you to manage 3 social accounts with up to 10 scheduled posts per profile. The professional plan is affordable at just $15 per month and allows you to enjoy 8 social accounts with up to 100 scheduled posts per profile. Businesses can also enjoy the benefits of buffer, with 150+ social accounts, and 25+ team members with the enterprise solution.

8. Sprout Social

Sprout Social utilizes data to help you make better decisions. It presents your social media marketing strategy in such a way that you can quantify and validate the results, with content and engagement habits in the analytics. You can plan, organize and control your social media content, and direct the narrative exactly as your company desires.

Sprout Social is ideal for strengthening customer relationships, since it entices engagement around your brand on social media channels.

This social media management resource is ideal for small businesses, agencies, and enterprise-level organizations. The platform is fully integrated with G +, LinkedIn, Instagram, Twitter, and Facebook, with complete analytics and social CRM functionality.

Sprout Social is available in a free trial version, or $99 per month for premium accounts, and $149 per month for corporate accounts. The enterprise-level package runs $249 per month.

9. Social Flow

SocialFlow helps you to grow audiences, readership, and gain SEO authority on the Internet. This social media management tool empowers employees and team members by automating activities and allowing for mass publishing across social media. It also serves as a good way to unlock incremental value from readers, and its optimization tools are second to none.

SocialFlow offers many benefits to clients, including full analysis of responses with continuous loop feedback, quick identification of top-performing posts, the development of novel advertising opportunities, and the publication of posts at optimal times.

SocialFlow is best suited to large-scale publishing companies, where social media scaling of posts is required. According to the company’s analytics, an estimated 600 million+ unique social users now enjoy SocialFlow.

10. Social Oomph

The name says it all – Social Oomph. This powerful social media management resource is a great way to re-post content, or social media posts on Twitter and Facebook.

Whether you are a one-man show, or a small business with multiple employees, Social Oomph can certainly offer time-saving benefits to manage a rather limited social media strategy.

This service is available in a free format, and a professional format, and there are multiple social media channels supported, including Twitter, email, RSS feeds, LinkedIn, Pinterest, and Facebook. The professional version costs $17.97, and the Twitter Unlimited Version is $6.97.

As far as affordable options go, this one certainly ranks right up there with the best of them. It is rather rudimentary on many levels, but effective at mass posting.

11. Quuu

It’s easy to increase the size of your social media fan base by engaging them with relevant content. Luckily, Quuu is one such social media management tool that can do that for you.

The social media channels that are supported on Quuu include Instagram, Facebook, LinkedIn, Twitter, and others, and the Quuu promote feature begins by selecting your URL, topic and then heading off to the dashboard to make it all happen.

Among the many benefits of this software is the ability to receive curated content suggestions from 500+ interest categories. You can select up 6 suggestions daily and they can be added to your social scheduler.

Not only does this social media management tool free up plenty of time that you can allocate to other activities, it also allows you to add multiple social profiles, with scheduling functionality and evergreen content tools.

Quuu comes with a 14 day free trial, after your trial the pro-option starts at $15 per month while the small business option is $49 per month.

12. Crowd Fire

To close out our list of social media management tools to use, we have included Crowdfire. This social media management tool is a great scheduler and it allows you to manage multiple social accounts from one place. Take Twitter for a start – you can follow influencers, and instantly engage with your followers.

Content relevance is a big deal with social media management, and Crowdfire curates content from across the web including images and articles.

Crowdfire starts with a free plan that allows you to post 10 posts per account. After the free plan you can opt for:

The plus plan is $5.99 per month and allows for 100 scheduled posts.

The premium plan is $9.99 per month and also allows 100 scheduled posts with unlimited article cure ration and image correction.

The VIP plan is $33.32 per month and allows for 800 scheduled posts per account with unlimited functionality and up to 25 RSS feeds.

Which Social Media Management Tool is For You.....

No matter what your business size there is a social media management tool to meet your needs.

If you’re not sure which one is best for your business, don’t worry, they all come with free trials so you can take them for a test drive.

Whichever one you pick, all social automation tools will help you grow your social presence and get more exposure, followers and customers for your business.

Ready To Start?

Simply Start Your Trial Now to explore all Tailor Social features for free.

July 19, 2018November 8, 2018

18 Social Media Marketing Benefits

18 Benefits of Social Media Marketing

If you’re looking for the best bang-for-your-buck marketing strategy – social media marketing is probably the right move for your business.

Social media has over 2 billion active users, it’s arguably the most affordable means of advertising, it’s got more demographic data than any other form of advertising, and offers you a ton of analytics so that you can constantly improve your paid campaigns and organic efforts.

Let’s take a look at 18 ways that social media marketing can benefit your business.

1. Exposure

With over a quarter of the world’s population active on social media platforms (a number expected to keep climbing) there’s no better place in the world for brand exposure.

Whether you’re a new company or one that’s been around for a while, building a presence on social media is a great way to attract new customers and familiarize an audience with your brand.

Tip: It’s great to be active on all channels, BUT, it’s often more profitable to be active on channels that provide you the most return. For example, if you’re a tech company that sells tech to other businesses, LinkedIn might work much better for you than Instagram.

2. Early-Stage Growth

If you’re a new company, social media can help power your early stage growth.

To get the most from your social efforts:

Use Relevant Platforms: Build a solid follower base on the platforms that provide you the most return on investment (ROI). Meaning, don’t waste time on LinkedIn if you’re selling to millennial consumers who are most active on Snapchat.

Use Hashtags: Use Hashtags to give each post a boost to new eyes that it wouldn’t otherwise have. Use RiteTag to help find hashtags that will work best and expose your posts to the most viewers.

Stay consistent: Even when you only have a few followers. If you post quality stuff on a consistent basis, you’re going to grow your follower base. Stay patient in the process and don’t give up!

3. Ads Have Massive ROI

One of the best things about social media is how affordable the ads are. Plus, they have huge returns. There are ways of almost guaranteeing you’ll see 2:1 (or better) returns.

Social platforms have optimization built into them. For example: if you run a Facebook ad, Facebook will automatically post the ad where it has the most success (like Instagram or Facebook).

They’ll also expose the ad to an audience that’s more likely to convert. And you don’t have to do a thing, all of that is automatically done by the platform!

4. You Can Create Superfans

Superfans are people that can’t get enough of your product or service. They’re repeat business – and a mere 5% increase in repeat business can amount to a whopping 95% increase in profit.

Here are a few ways to create Superfans:

Celebrate your repeat customers and fans – if someone gives your brand a shoutout on social – repost it, thank them publicly, celebrate them!
Give free gifts. For example – Citizen bikes gives a free pair of branded socks to everyone that buys a bike. You could something similar, and share a photo on social media channels about your freebie.
Hold contests and encourage participation. Contests are a way for your followers and fans to engage with you – with the addition of a prize.

5. Marketing Automation with IFTTT

There are ample ways to use social media and an automation tool called IFTTT (if this then that) to grow your business – and the best part is – it’s free. With IFTTT, you create automations (a.k.a. recipes) that complete tedious tasks for you.

Here are a few example IFTTT recipes for each platform:

Facebook – With Facebook, you can automatically send a post to your Facebook from a text message.

Twitter – You can build Twitter lists with IFTTT. This means that everytime a user Tweets a certain hashtag, for example #startups – you could save that user name to a list – essentially building out a list of prospects.

LinkedIn – You can automatically share your Medium posts with your LinkedIn network.

Instagram – You can use IFTTT to sync your Instagram posts with a Pinterest board.

6. Audience Insights

There’s no better way to become familiar with your target market than through social media advertising. There are THOUSANDS of ways to target users on social media channels.

Here are a few:

Demographics: like age, gender, income, job title, and more

Location: You can target users in any specific location in the world

Interest: You can target based on interests like R&B music, vegan food, or animal activists

Here’s an in-depth guide to building a highly-targeted social media audience.

7. It's Easy to Automate

Automation is a giant benefit of social media. With the help of free tools like Buffer or MeetEdgar, and our own tool ‘Tailor Social’ you can spend 20 minutes scheduling a week’s worth of posts ahead of time.

Automation tools also provide analytics insights to help you determine which type of posts perform best on the different social channels.

With platforms like ‘Tailor Social’ you can also automate content discovery, saving you lots of time when it comes to finding content to publish.

8. Analytics Data

With social media, you can look at reports to improve your campaigns and posting based on data and insight.

A few things you might note are:

– Which channels perform best for your brand

– What time or day or which days of the week are best for posting

– Which types of content receive the highest engagement (blogs, pictures, etc.)

9. Private groups

Private groups are groups on social media channels that you must be invited to join. They are a fantastic way to build a captured audience and engage with your customers one to one.

Media: There are social media groups specifically for helping people find opportunities to be featured in the media. Do some research in your particular niche for these types of groups.

Relevant Audience: You might join a group so that you can share your blog articles with, or join a vegan group to share your business’ vegan recipes, etc.

Business Referrals: There are groups for all types of people and all types of industries. This is great for networking and generating referrals. Remember, the best way to get referrals is to give them!

10. Media Attention

Building a following on social media is a great way to garner the attention of the media. To do this, you need to focus on creating content that gets lots of shares.

Here’s how:

Use analytic data to determine which of your posts receive the highest number of shares – post more content like that
Spend time creating the BEST possible content. If your blogs get the most reshares, then hire excellent writers to help you knock your posts out of the park. The better quality content, the higher the likelihood of reshares.
Create a group (maybe an email chain or private social media group). This group’s purpose is to reshare all the content that is shared with the group. This can be your friends, colleagues, etc. Just as long as whenever something is sent to group members, all members reshare.

11. Customer Service

Social media is a wonderful platform for increasing customer satisfaction. Big brands like PayPal are taking advantage of this as well. You can answer common questions publicly, or private message with customers that have issues or concerns.

It’s a great way to make your brand more available to customers, and you should definitely take advantage of customer service via social media platforms.

12. Sales

You can communicate with prospects via social. LinkedIn is perfect for searching for very specific prospects. You can search by location, company name, company size, job title, etc.

This helps ensure you’re reaching out to a qualified prospect vs. any random person at the company you’re trying to work with. You can even send a InMail message to these prospects, which reportedly have a higher chance of being seen than a regular email.

13. Lookalike Audiences

You can create ad campaigns targeting users who behave similarly to users that have engaged with your brand previously on social media. This target is created automatically for you by the social platform you’re using.

You can also upload a list of emails and target users similar to those in the list of emails.

14. Refer Traffic to Your Website or Blog

Social can generate a ton of traffic for your domain. It’s also a great way for driving traffic to your new website or blog that would otherwise go unnoticed.

Make sure you link to your blog or website in your social bio
Add a call-to-action (CTA) to social posts encouraging users to visit your webpage
You can even make posts about products or services and direct users to the purchase page

15. SEO and Link Building

Social media is important for building links to improve your search engine optimization (SEO) rankings.

As you build your following, and the more shares your posts get, the higher the likelihood that those pages will be linked into other web pages and blogs. This is one of the best ways to increase domain authority and improve search rankings.

16. Become an Authority in Your Industry

By sharing your own written content (like blog posts and ebooks) on social media, you’re spreading the idea that you’re an authority in that space. You can also share other people’s content that is relevant to your audience.

The content you share should always be high quality. It should educate your readers/teach them something new. It should use high-resolution images and graphs and charts when relevantUse free apps like Grammarly or Hemingway to edit your content so it’s more professional.

17. Pixels and Retargeting

Retargeting was a game-changer for social media advertising. By embedding snippets of code into your website, you can retarget visitors to your site when they login to their social media accounts.

Here’s how it works:

You download the code snippet from each social channel and embed it in your site (you should ask for help from a developer if you aren’t familiar with this stuff). You can then set up a retargeting ad campaign (those ads the follow you around the internet) for each social media channel you want to run ads on:

The visitors on your website will see the ads when they log back into their social media accounts

18. Help a Cause

Consumers are crazy about brands that give back – especially millennials. Lots of companies set up campaigns on social media that encourage followers to donate to a cause.

For example, Disney gave $5 to the Make A Wish Foundation, each time someone shared a picture of themselves wearing Mickey Mouse ears.

This is a win-win, building brand awareness for your company, encouraging engagement, and giving back all at the same time.

Conclusion

There are infinite ways to use social media to your benefit your business – we’d have to write a book series to cover them all. You want to focus on delivering quality content on all your channels, whether you’re sharing news articles, tips, or high-res photos.

Take advantage of the affordability of social advertising – there are thousands of ways to zero-in on your target market. Plus, you can use embedded code snippets to retarget users who have already visited your webpages, and are therefore highly-qualified prospects.

Now it’s your turn to harness the power of social media marketing.

Ready To Start?

Simply Start Your Trial Now to explore all Tailor Social features for free.